News Flash Home
The original item was published from 11/22/2017 3:15:01 PM to 12/7/2017 12:00:02 AM.

News Flash

Home

Posted on: November 22, 2017

[ARCHIVED] County Launches New Travel and Tourism Campaign

As Holiday Travel Season Begins County Increases Its Presence in Airports and on Roadways

LARGO, MD – As the 2017 holiday travel season begins, travelers in the Washington region are receiving an invitation to “Experience, Expand, and Explore” Prince George's County, Maryland. With brand-new highway entrance signage welcoming drivers and passengers, large format advertising at area airports, and digital and social media building awareness of seasonal offerings, savvy travelers will learn that now is the perfect time to experience the best of Prince George's County.

The Experience Prince George’s Campaign will run throughout the holiday season, spring and early summer of 2018 and will help to build awareness, driving consideration & visitation, and generating engagement using multiple cross-media platforms. The Experience Prince George’s Campaign is focused on highlighting the world-class attractions, scenic beauty, seasonal events, and many unique experiences that can only be had in Prince George’s County. The official Experience Prince George's Video is a high-energy production that highlights some of the great sights and sounds of Prince George’s and features destinations and activities such as National Harbor, the University of Maryland, MGM National Harbor Resort Casino, Tanger Outlets, Gaylord National Resort & Convention Center, Six Flags America, Watkins Regional Park and other award-winning parks & recreational activities.

“Our tourism industry is booming!” said Prince George’s County Executive Rushern L. Baker, III. “Prince George’s County welcomed over 7.2 million visitors in 2016, up 4.6 percent from the previous year. Tourism Industry Sales in the County is up 4.2% to over $2.5 billion. Lodging Sales in Prince George’s is up 8.5% to $540 million. Tourism in Prince George’s County supports over 22, 500 jobs and the County has also seen a significant increase in the number of hotels that are under construction or have gone through renovations. This Experience Prince George’s campaign will help build on the County’s growing travel and tourism industry and continue to make us the ‘Place to Be! in the State of Maryland and the National Capital Region.”

“The growth in our travel and tourism market has been very encouraging. Not only are we adding more rooms to our inventory of hotels, we are also upgrading the quality of hotels,” said J. Matthew Neitzey, Executive Director of the Prince George’s County Conference and Visitors Bureau. “From the MGM and the renovated Double Tree Hotel in Largo to the beautiful ambiance of The Hotel at the University of Maryland, College Park, visitors now have more options with great amenities. We are also fortunate to be the home of some of the Mid-Atlantic’s top attractions, several of which cannot be found anywhere else in the area.”

Some of the Experience Prince George’s Campaign Attributes:  

  • New :60 Experience Prince George’s video
  • Ads on social media
  • Pandora audio with banner ads
  • Destination Signage within the Washington D.C. metro subway system
  • Snapchat On-demand Experience Prince George’s Geo-filters
  • Destination Signage at National Harbor
  • Destination Signage at Reagan National and BWI airports
  • Destination Signage/Large Billboard at key locations, on key routes within the Mid-Atlantic travel radius

The Prince George’s County Conference & Visitors Bureau is the official destination marketing organization of Prince George’s County, MD. Part of its mission is to market Prince George’s County as a premier travel destination. To request a Prince George's County Visitor Guide or to learn more, visit www.ExperiencePrinceGeorges.com.

 ###

Additional Info...
Facebook Twitter Email